José Manuel Pinillo Bun is a Spanish film and television director, screenwriter, and producer whose work focuses primarily on documentary filmmaking and cultural non fiction. He is best known as the director of *Toni Segarra: A Guy Who Writes Ads* (2016), a documentary that offers an in depth portrait of one of Spain’s most influential advertising creatives.
Pinillo Bun has developed a professional career closely linked to television and audiovisual production in Spain. Alongside his work as a filmmaker, he has held various roles related to content development and coordination in public television. He has been associated with TVE, where he has worked on cultural and factual programming, contributing to projects with a strong social and educational orientation.
As a director, his approach combines observational storytelling with reflective interviews, paying particular attention to creative processes and the people behind them. In *Toni Segarra: A Guy Who Writes Ads*, he explores advertising as a cultural practice and examines why a profession that shapes everyday language and imagery often keeps its authors invisible.
Pinillo Bun has also worked as a producer and screenwriter on other audiovisual projects, including documentaries and television programmes centred on culture, communication, and contemporary society. His work is characterised by an interest in how ideas are created, communicated, and received by the public, as well as by a clear commitment to documentary as a space for analysis and dialogue rather than spectacle.
Through his film and television projects, José Manuel Pinillo Bun has established himself as a filmmaker attentive to creative labour and to the narratives that shape collective imagination.
