By taking a look at the experience of the cab company Uber in Australia, this TV documentary tells us the story of this famous application and the scenarios of its future in the market.
The Uber Story. The past and future of the APP
Uber is among the most recognizable brands in the world. It has become embedded in our language and revolutionized the way we get from A to B.
Over the past nine years, the edgy digital disruptor has upended an entire industry business model and made ride sharing cool.
But Uber's ride to success has been far from smooth. How did the ruthless app giant outsmart regulators and crush its competitors?