Zurich-born Hugo Koblet was the first international cycling star of the post-war period. He was a stylist on the bicycle and in life, and a huge heartthrob. Koblet had a meteoric rise and won the Giro d'Italia in 1950. Once he had reached the zenith of his career, Koblet was put under pressure by overly ambitious officials and ended up ruining his health with drugs. In 1954, he married a well-known model and they became a celebrity dream couple. After his athletic career ended, Koblet began to lose his footing. Threatened by bankruptcy, he crashed his Alfa into a tree.